{"id":15622,"date":"2021-06-25T05:18:22","date_gmt":"2021-06-25T05:18:22","guid":{"rendered":"https:\/\/opspartners.fr\/?page_id=15622"},"modified":"2024-04-30T15:30:37","modified_gmt":"2024-04-30T15:30:37","slug":"ops-partners","status":"publish","type":"page","link":"https:\/\/opspartners.fr\/","title":{"rendered":"OPS Partners"},"content":{"rendered":"

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CR\u00c9ATEUR DE CONTENUS \u00c9DITORIAUX<\/strong><\/h2>
Notre m\u00e9tier consiste \u00e0 s\u2019adresser \u00e0 vos cibles sous forme d’interview sur les m\u00e9dias les plus pertinents en utilisant des m\u00e9caniques \u00e9ditoriales efficaces. Nous travaillons par canaux ou par m\u00e9dias, sur un triptyque :
\ncontexte, cible, et message.<\/div>
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D\u00c9FINIR<\/h3>[vc_column_text]<\/p>\n

de mani\u00e8re rationnelle et efficace les supports et les contextes de prises de parole. Nous cr\u00e9ons les campagnes depuis les objectifs et les cibles pour d\u00e9finir le meilleur plan media.<\/p>\n

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CONSTRUIRE<\/h3>[vc_column_text]<\/p>\n

de mani\u00e8re conversationnelle, p\u00e9dagogique et informative les messages qui permettent \u00e0 la marque de pr\u00e9ciser les sp\u00e9cificit\u00e9s de son produit, de ses services et de ses missions.<\/p>\n

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CR\u00c9ER<\/h3>[vc_column_text]<\/p>\n

sous forme d’interview les contenus qui favorisent la compr\u00e9hension, la confiance et une \u00e9coute active. Une approche humanisante et p\u00e9dagogique pour d\u00e9livrer un message et cr\u00e9er de l\u2019adh\u00e9sion.<\/p>\n

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DIFFUSER<\/h3>[vc_column_text]<\/p>\n

les contenus sur les m\u00e9dias pertinents avec un mix strat\u00e9gique m\u00ealant couverture et r\u00e9p\u00e9tition. Le plan m\u00e9dia est d\u00e9finit en fonction du budget, des enjeux et des cibles.<\/p>\n

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STRAT\u00c9GIE DE BRAND CONTENT<\/strong><\/h2>
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Nos chroniques sont pens\u00e9es et construites comme des \u00e9missions de radio \u00ab\u00a0TALK\u00a0\u00bb, de mani\u00e8re conversationnelle.
\nElle permet de r\u00e9pondre aux questions des consommateurs. Une m\u00e9canique simple et efficace int\u00e9gr\u00e9e dans des rendez-vous th\u00e9matiques connus pour maximiser l\u2019\u00e9coute et la confiance.<\/div>
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BRAND CONTENT<\/h3>[vc_column_text]\u00c0 l’heure des adblockers et du temps d\u2019attention qui d\u00e9cline, il est plus que jamais n\u00e9cessaire d\u2019utiliser des contenus utiles et \u00e9mergents qui captent l\u2019attention. Ces contenus sont construits dans un objectif de compr\u00e9hension, de m\u00e9morisation des messages et d\u2019attribution \u00e0 la marque.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″]

FORMAT PLURIMEDIAS<\/h3>[vc_column_text]Les consommateurs se dispersant de plus en plus sur un grand nombre de plateformes, nous avons pens\u00e9 et \u00e9labor\u00e9 des contenus pouvant vivre sur diff\u00e9rents m\u00e9dias : t\u00e9l\u00e9vision, radio, r\u00e9seaux sociaux et streaming. La\u00a0 synergie augmente l\u2019efficacit\u00e9 et le ROI* des campagnes.
\n*Source SNPV \u00e9tude 2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/3″]

PROGRAMMES IDENTIFI\u00c9S<\/h3>[vc_column_text]Afin de transmettre leurs messages, les marques doivent au pr\u00e9alable capter l\u2019attention et cr\u00e9er une relation. Avec nos tribunes et chroniques, elles b\u00e9n\u00e9ficient de la relation que nous avons cr\u00e9\u00e9e gr\u00e2ce \u00e0 des signatures sonores et des animateurs aux voix reconnaissables.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=\u00a0\u00bb20″ bottom_padding=\u00a0\u00bb10″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb]
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UN DEPLOIEMENT 360<\/strong><\/h2>
Apr\u00e8s analyse des objectifs, des messages et des cibles nous proposons les m\u00e9dias les plus pertinents.<\/div>
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RADIO<\/h4>[vc_column_text]Des rendez-vous radio install\u00e9s dans le quotidien des auditeurs et clairement identifi\u00e9s par des \u00ab\u00a0voix antenne\u00a0\u00bb et par un habillage sonore sp\u00e9cifique en entr\u00e9e et sortie. 1 auditeur sur 2 reconnait nos chroniques.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb15731″ img_size=\u00a0\u00bb\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1625043039892{margin-bottom: 20px !important;}\u00a0\u00bb el_class=\u00a0\u00bbimg-hover-zoom\u00a0\u00bb]

T\u00c9L\u00c9VISION<\/h4>[vc_column_text]Une chronique TV r\u00e9alis\u00e9e en immersion ou en situation dans la continuit\u00e9 de la chronique radio. Cette synergie entre ces deux m\u00e9dias augmente de 40% le ROI* d\u2019une campagne et active le souvenir du programme.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*Source SNPV \u00e9tude 2020[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb15733″ img_size=\u00a0\u00bb\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1625043611908{margin-bottom: 20px !important;}\u00a0\u00bb el_class=\u00a0\u00bbimg-hover-zoom\u00a0\u00bb]

R\u00c9SEAUX SOCIAUX<\/h4>[vc_column_text]Les contenus vid\u00e9os produits sont diffus\u00e9s sur les r\u00e9seaux sociaux en phase avec la cible recherch\u00e9e : Facebook, site m\u00e9dia, Youtube, Instragram\u2026[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb15734″ img_size=\u00a0\u00bb\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1625043621567{margin-bottom: 20px !important;}\u00a0\u00bb el_class=\u00a0\u00bbimg-hover-zoom\u00a0\u00bb]

AUDIO DIGITAL<\/h4>[vc_column_text]Nous d\u00e9ployons le dispositif sur toutes les plateformes d\u2019audio digital : Spotify, Deezer, Soundcloud et live radio en garantissant une quantit\u00e9 d\u2019impressions d\u00e9finie pr\u00e9alablement.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=\u00a0\u00bb20″ bottom_padding=\u00a0\u00bb10″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner offset=\u00a0\u00bbvc_hidden-xs\u00a0\u00bb]
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DES RENDEZ-VOUS INSTALL\u00c9S<\/strong><\/h2>
Des chroniques en ad\u00e9quation avec chaque cible.<\/div>
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LES CHRONIQUES RADIO FILM\u00c9ES DANS
\nLES STUDIOS DE NOS PARTENAIRES<\/strong><\/h2>
Isabelle Patrier – Directrice France TotalEnergies
\nDamien Rebourg \u2013 Directeur de la communication TotalEnergies<\/div>
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S\u00e9ance d\u2019enregistrement en studio
\nCathy Collart-Geiger – PDG de Picard
\n<\/strong><\/h2>
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DES PERFORMANCES MESURABLES<\/strong><\/h2>
Des campagnes post-test\u00e9es via des items essentiels \u00e0 la marque.<\/div>[\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_section\u00a0\u00bb bg_color=\u00a0\u00bb#222222″ text_color=\u00a0\u00bblight\u00a0\u00bb top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/1″][vc_single_image image=\u00a0\u00bb15690″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row section_arrow=\u00a0\u00bbfalse\u00a0\u00bb top_padding=\u00a0\u00bb50″ bottom_padding=\u00a0\u00bb50″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″]
Souvenir<\/div>

Souvenir<\/h3>

Mesurer l\u2019impact publicitaire global de la campagne.<\/p><\/div><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/4″]

Compr\u00e9hension<\/div>

Compr\u00e9hension<\/h3>

V\u00e9rifier l\u2019ad\u00e9quation des chroniques avec les informations transmises.<\/p><\/div><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/4″]

Agr\u00e9ment<\/div>

Agr\u00e9ment<\/h3>

D\u00e9terminer les \u00e9l\u00e9ments qui plaisent\/d\u00e9plaisent.<\/p><\/div><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/4″]

Incitation<\/div>

Incitation<\/h3>

\u00c9valuer les intentions d\u2019achats, de souscription et de recommandation.<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_color=\u00a0\u00bb#f1f1f2″ text_align=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb50″ bottom_padding=\u00a0\u00bb50″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column el_class=\u00a0\u00bbreduced-margin\u00a0\u00bb width=\u00a0\u00bb1\/1″]

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NOS R\u00c9SULTATS<\/strong><\/h2>
Compr\u00e9hension, m\u00e9morisation, attribution et incitation.<\/div>[\/vc_column][\/vc_row][vc_row bg_color=\u00a0\u00bb#f1f1f2″ text_align=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb40″ bottom_padding=\u00a0\u00bb40″ full_height=\u00a0\u00bbtrue\u00a0\u00bb bg_position=\u00a0\u00bbleft top\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_column_text]<\/p>\n

Nos tribunes se diff\u00e9rencient des publicit\u00e9s classiques car les animateurs et l\u2019axe journalistique permettent de donner la parole \u00e0 des experts (dirigeants, directeurs..). Cette approche cr\u00e9dibilise la prise de parole et g\u00e9n\u00e8re de la confiance dans le message et la marque associ\u00e9e.<\/p>\n